Corporate Identity

All four parts of our corporate identity form an overall unit and thus all represent Rotkäppchen-Mumm.

We make pleasure accessible to many.

In many people’s lives, our brands and products stand for special moments. They help to turn nice situations into memorable events.
We are proud of that. And we know that this also means that we have a huge responsibility vis-a-vis our customers and brands.
We are convinced that joie de vivre and pleasure are not only for the wealthy. That is why we apply the highest quality standards and come up with an excellent price-performance ratio every day.
And we use all our experience, energy and passion to let as many people as possible enjoy special moments in their lives.

We are brand shapers.

Passionate – result-orientated - responsible

We are an independent family-owned company that finds a sustained appreciation more important than short-term mark-ups.
We stand for a responsible consumption of our products.
We employ people who want to see results, act in an entrepreneurial fashion and are convinced of what they do. We all want to be in the top league.
We are proud of our tradition and committed to our brands in a very passionate way. We never make any compromise when it comes to our products’ quality and authenticity.

We are team players.

Open-minded – diverse – in partnership

We are active at home and abroad. Our many strong, independent cultures and attitudes - from down-to-earth to utmost sophistication - are also our forte.

We are united by our mutual respect, urbanity and lived cooperation. No place here for vanities or arrogance. Professionalism or an SME’s familial atmosphere? Well, both!
We pursue a sustainable HR policy and thus have a strong team. We entertain long-standing and trusting relationships with our customers, suppliers and partners.

We are pioneering spirits.

Innovative – courageous - competent

Fizzy or still, high-proof or alcohol-free: we know what gives our customers pleasure. Our wide range of products provides the right drink for any situation.

We are always up-to-date and take courageous and sound decisions – with competence and as pioneers. We develop new markets, at home and abroad.

And within our company, we also develop further – at all levels. But not at any price but with care – in an open communication and learning culture.



Rotkäppchen-Mumm Sektkellereien GmbH – Corporate Identity – last updated: autumn 2016


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